90/10 means about 90% lean beef and 10% fat. It is a leaner grind that works anywhere you would normally reach for ground beef.
GROUND BEEF AT A GLANCE
Familiar enough for
Familiar enough for
Tuesday night.
Specific enough to know
what you are buying.
A clear look at the grind, the package, storage, and where this beef works in the kitchen.
One pound of ground beef in each package, sized for everyday meals and easy freezer storage.
ROCK delivers the beef frozen. Keep it frozen until you need it, then thaw it in the refrigerator before cooking.
Burgers, tacos, meatballs, chili, pasta sauce, casseroles, and skillet meals. Because 90/10 is a leaner grind, take care not to overcook it.
Three to four years can disappear
inside one pound.
Ground beef is familiar enough that it is easy to see only the package. By the time beef has been ground, packed, and frozen, almost everything that came before it has disappeared from view.
01
THE YEARS
Cattle are not raised in a season.
At Raised Wild Texas, cattle are given about three to four years to mature. Through those years, an animal has to eat, drink, grow, move, and live through changing conditions on the ranch. The meal may be simple, but raising the animal was not.
RAISED WILD TEXAS · ITALY, TEXAS
02
THE LAND
Time needs land.
Raised Wild describes each animal as having roughly eight wild acres and access to more than 200 grasses and forage plants. Those years happen through changing weather, changing forage, and the daily needs of the herd.
~8 WILD ACRES
200+ GRASSES + FORAGE
~8 WILD ACRES PER ANIMAL · 200+ GRASSES + FORAGE
03
THE RESPONSIBILITY
Someone has to carry those years.
Land, weather, forage, water, movement, and herd health all change over time. None of those decisions happen by themselves. Through all of it, someone has to remain responsible for the cattle.
The cattle keep growing. Someone has to keep responding.
THE PEOPLE BEHIND THE WORK
NEXT: THE RANCH
To understand who carried that responsibility, start with Raised Wild Texas.
RAISED WILD TEXAS · ITALY, TEXAS
THE RANCH BEHIND THE BEEF
Three to four years
means a lot of seasons.
Raising cattle over that length of time means committing land, water, forage, attention, and daily work long before the animal reaches maturity.
Conditions do not stay the same for three or four years. Rain changes what grows. Heat changes water needs. Seasons change the pasture. The cattle keep growing through all of it, so the ranch has to keep responding.
THE WORK BEHIND IT
Someone has to
make the call.
Water has to be watched. Forage has to be managed. Cattle have to be observed and moved. The health of the herd has to be tended to.
Raised Wild keeps its cattle on grass and other forage, with water, from beginning to end rather than switching them to grain for finishing. Standards on a label are easy to list. Living them out for three or four years is the work.
01
100%
GRASS-FED + GRASS-FINISHED
02
3–4
YEARS TO MATURE
03
~8
WILD ACRES PER ANIMAL
04
200+
GRASSES + FORAGE
01
03
THE RANCH BEHIND THE BEEF
Three to four years means a lot of seasons.
Raising cattle over that length of time means committing land, water, forage, attention, and daily work long before the animal reaches maturity.
Conditions do not stay the same for three or four years. Rain changes what grows. Heat changes water needs. Seasons change the pasture. The cattle keep growing through all of it, so the ranch has to keep responding.
THE WORK BEHIND IT
Someone has to make the call.
Water has to be watched. Forage has to be managed. Cattle have to be observed and moved. The health of the herd has to be tended to.
Raised Wild keeps its cattle on grass and other forage, with water, from beginning to end rather than switching them to grain for finishing. Standards on a label are easy to list. Living them out for three or four years is the work.
01
100%
Grass-fed + grass-finished
02
3–4
Years to mature
03
~8
Wild acres per animal
04
200+
Grasses + forage
MEET THE PEOPLE BEHIND THE BEEF
Raised Wild Texas
Before the product, there was a person.
Barron Kidd and Ricky Langer are the people ROCK works with at Raised Wild Texas.
When we have a question about the herd, the pasture, or how the cattle are being raised, we know who to ask. Knowing the people behind the food gives the standards on the package a person responsible for the work.
HOW THIS BEEF IS RAISED
100% grass-fed & grass-finished · grass + other forage + water · no grain · closed herd · no antibiotics · no vaccines · no added hormones
Know the rancher.
Honor the food.
Gather the family.
QUESTIONS FROM THE TABLE
Ground beef,
answered.
Practical answers about the grind, the package, how the cattle are raised, cooking, storage, and receiving your order.
BEFORE YOU STOCK THE FREEZER
01
08
01
What does 90/10 ground beef mean?
02
What does grass-fed and grass-finished mean?
03
Are Raised Wild cattle fed grain or given antibiotics, vaccines, or added hormones?
04
What does “closed herd” mean?
05
How should I cook 90/10 ground beef?
06
How should I thaw the ground beef?
07
Who raises this ground beef?
08
How do I receive Raised Wild Texas ground beef from ROCK?
READY TO STOCK THE FREEZER?
Choose the quantity that fits your household.
THE ANSWER
01 / 08
THE GRIND
What does 90/10 ground beef mean?
90/10 ground beef is approximately 90% lean beef and 10% fat.
It is a leaner grind that works well for burgers, tacos, meatballs, chili, pasta sauce, casseroles, and skillet meals.
90% lean · 10% fat
90 / 10 · RAISED WILD TEXAS
GRASS-FED + GRASS-FINISHED
What does grass-fed and grass-finished mean?
Grass-fed means the cattle eat grass and other plants they graze rather than grain.
Grass-finished means they continue eating that way through the final stage of raising them instead of being switched to grain before processing. Raised Wild Texas cattle are 100% grass-fed and grass-finished.
Grass and other forage from beginning to end.
100% GRASS-FED + GRASS-FINISHED
RAISING PRACTICES
Are Raised Wild cattle fed grain or given antibiotics, vaccines, or added hormones?
Raised Wild states that its cattle are raised on grass and other forage, with water, and without grain.
The ranch also states that the cattle are raised without antibiotics, vaccines, or added hormones.
No grain · no antibiotics · no vaccines · no added hormones
GRASS + OTHER FORAGE + WATER
THE HERD
What does “closed herd” mean?
Raised Wild Texas describes its operation as a closed herd.
In plain language, that means the ranch generally builds and maintains its herd from its own cattle instead of routinely bringing in cattle from other herds. ROCK uses “closed herd” here as Raised Wild's stated herd-management practice, not as a separate third-party certification.
A herd-management practice, not a separate certification.
CLOSED HERD · RAISED WILD TEXAS
IN THE KITCHEN
How should I cook 90/10 ground beef?
Treat 90/10 as a leaner grind.
Use good heat and avoid cooking it longer than necessary. Brown it for tacos, chili, pasta sauce, and skillet meals, or shape it into burgers and meatballs.
Good heat. Do not overcook it.
LEANER GRIND · EVERYDAY COOKING
STORAGE
How should I thaw the ground beef?
Keep the package frozen until you are ready to use it.
Move the package to the refrigerator and let it thaw under refrigeration before cooking.
Frozen → refrigerator → cook
1 LB · FROZEN
THE RANCH
Who raises this ground beef?
This ground beef comes from Raised Wild Texas in Italy, Texas.
ROCK works with Barron Kidd and Aaron Langer there. Raised Wild Texas is a third-generation ranch established in 1961.
Raised Wild Texas · Italy, Texas · Barron Kidd + Aaron Langer
RAISED WILD TEXAS · ITALY, TEXAS
RECEIVING YOUR ORDER
How do I receive Raised Wild Texas ground beef from ROCK?
Raised Wild Texas ground beef is available through scheduled ROCK Farmhouse pickup and home delivery across Dallas–Fort Worth.
The next pickup and delivery dates are shown near the purchase controls at the top of this page.
Scheduled ROCK pickup + DFW home delivery
ROCK FARMHOUSE · DALLAS–FORT WORTH
READY TO STOCK THE FREEZER?
Choose the quantity that fits your household.
FOR THE TABLE
Years on the ranch.
Years on the ranch.
Dinner on a Tuesday.
A package that cooks in minutes can represent years of work.
An animal was raised. Land supported it. Someone carried the responsibility through changing seasons. And eventually, those years became something as familiar as a pound of ground beef.
One pound in the freezer. A skillet on the stove. Dinner around the table.