Beef liver from Texas Longhorn cattle. It has a rich, distinctive flavor and cooks much more quickly than the steaks and roasts most families prepare regularly.
BEEF LIVER AT A GLANCE
Beef liver,
Beef liver,
with the source
made clear.
Texas Longhorn beef liver from Jordan's small herd at Thrivestock Ranch. A clear look at the cattle, the package, storage, and how this cut fits into the kitchen.
Each package is sold by its exact weight. This range updates automatically as the package sizes currently available in Shopify change.
ROCK delivers the liver frozen. Keep it frozen until you are ready to use it, then thaw the package in the refrigerator before preparing and cooking.
Pan-sear it with onions, make pâté, or finely chop a smaller amount into ground beef, meatballs, chili, or another familiar meal.
THIS BATCH
Our regular beef partner, Raised Wild Texas, has not been able to keep us supplied with liver. Jordan at Thrivestock Ranch agreed to make a limited amount from his own Longhorn herd available to ROCK while that supply is unavailable.
Liver does better
with a light hand.
Beef liver has a rich, unmistakable flavor. The easiest place to begin is with simple preparation and short cooking rather than treating it like a steak that needs a long sear.
Pan-sear it.
Slice into manageable pieces and cook quickly in a hot skillet with the fat and seasoning you prefer. Avoid prolonged cooking if you want a more tender texture.
Make pâté.
Liver's strong flavor and smooth cooked texture make it well suited to pâté, where it can be paired with fat, seasoning, and other ingredients.
Use a little at a time.
Finely chop or grind a small amount into ground beef, meatballs, chili, or another familiar dish when you want liver to play a supporting role instead of becoming the whole meal.
WHY THIS LIVER IS HERE
We needed liver.
We needed liver.
So we asked Jordan.
Our regular beef partner, Raised Wild Texas, wasn't able to keep us supplied with liver.
We already knew Jordan through Thrivestock Ranch and the eggs he raises for ROCK families. We also knew about the small herd of Texas Longhorn cattle he keeps under the kind of standards we look for in the beef we carry.
The difference is that these cattle were not being raised as a regular retail beef program. Jordan primarily keeps the herd as part of the food he raises for his own family.
When we told him we were having trouble getting liver for ROCK families, he offered to make a limited amount from his herd available to us.
BEFORE THIS WAS A ROCK PRODUCT
These cattle weren't raised
These cattle weren't raised
for a product line.
Jordan's Longhorn herd has primarily been part of the food he raises for his own family. The liver came to ROCK later.
01
03
These cattle weren't raised for a product line.
Jordan's Longhorn herd has primarily been part of the food he raises for his own family. The liver came to ROCK later.
ROCK didn't ask Jordan to change how he raised them.
We asked because the way the cattle were already being raised matched what mattered to us.
01 / PASTURE
Raised outdoors on pasture
02 / FEED
No grain
03 / HERD
Closed herd
04 / MANAGEMENT
Regenerative approach
Jordan
THRIVESTOCK RANCH · NORTH TEXASA rancher we already knew.
When ROCK's normal liver supply came up short, a conversation with someone we already trusted became this limited batch of Longhorn beef liver.
Know the rancher.
Honor the food.
Gather the family.